The boring list

When a marketing site feels slow or ranks below where it should, I reach for the same boring checklist before anything else.

• Real metadata. Unique titles and descriptions per page. One <h1>. Open Graph images sized correctly.
• LCP image. Make sure the largest paint element is prioritized, not lazy-loaded. On Nuxt, that's a one-line preload hint.
• Ship less JS. Most marketing pages don't need hydration for everything. Static where possible, islands where needed.
• Good URL structure. Short, readable, stable. Redirect old paths instead of breaking them.

What I skip

Fancy structured data schemas rarely move the needle before the basics are done. Same for over-aggressive image optimization — AVIF is great, but not if the site is shipping 400 KB of unused JS next to it. This is a dummy post — published as placeholder content.