Overview

Built a Next.js marketing site for PI Recycled with a strong focus on SEO, performance, and maintainable content structure.

Highlights

• SEO optimization: structured metadata, clean URL structure, and semantic content for better search ranking.
• Performance: optimized images, code splitting, and static rendering for fast page loads.
• Traffic growth: improved site speed and ranking contributed to an increase in organic site traffic after launch.

Technologies

• Framework: Next.js, React, TypeScript
• Deployment: static export and CDN delivery for low-latency page loads

Outcome

A fast, search-friendly site that helped increase organic site traffic through improved page speed and on-page SEO.